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About We are the Hotel management and consulting company for investors desiring full service involvement through , project planing to management. READ MORE How your hotel can work with MGG ? We continue building new ways to support our hotels.Reach out if you'd like to discuss any of the following: Hasılat Yönetmek Pazar payınızı büyütmek amacıyla envanterinizi, stratejilerinizi ve fiyatlandırmanızı yönetmek için sizinle yan yana çalışan uzmanlarımızdan biri Verim Pazarlama Çevrimiçi kanallarınızdaki reklamlara, inceleme yanıtlarına, yerel listelere ve içeriğe benzersiz yaklaşımımız sayesinde geliri, sıralamayı ve dönüşümleri iyileştirin Grup Konut Grup sözleşmelerinizi bize iletmeniz yeterli; grup bloklarını ve oda listelerini oluşturma ve yönetme gibi sıkıcı işleri biz halledeceğiz. Why Work With Us? 20+ Years of Collective Hotel Management Expertise. All dedicated to a happier hotel team and a happier top line. Independent We work across all disciplines, connecting marketing, sales, and revenue management. As an independently owned company, we are focused on keeping you happy and successful. Flexible Our unique model allows us to be more flexible than a typical business. When you need to pivot, we're able to take you there faster than anyone else. Hospitality First We care about you, so that you can care about your guests.

HAKKIMIZDA Otel Yönetimi ve Danışmanlığı İçin Ayrıntılı Bir Kılavuz Oldukça rekabetçi bir pazarda otel yönetmek küçük bir iş değildir. Bir otel işletmecisi, günlük operasyonlardan yönetici personele, stratejik iş planlamasından proje yönetimine kadar pek çok hususa bakmalıdır. Invest in Your Hotel Management with MGG MGG ile Otel Yönetiminize Yatırım Yapın MGG ile çalışın; büyüme ve kârlılık hedefleriniz, otel yönetimi danışmanlarımızın ve gelir uzmanlarımızın rehberliğinde gerçeğe dönüşsün. Danışmanlarımız sağlam stratejiler oluşturmanıza, otelinizi pazar segmentinizde güçlü bir şekilde konumlandırmanıza ve kârlılığı en üst düzeye çıkarmanıza yardımcı olur. Otel yönetimi ve danışmanlık hizmetlerimiz hakkında daha fazla bilgi edinmek üzere bir danışma görüşmesi için bugün MGG ile iletişime geçin .

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Hotel Consulting Made Easy Is your hotel struggling to: Get clarity about your position in the market? Soft-test various growth strategies for acquisition and conversion? Identify new revenue streams? Build dynamic asset and revenue management strategies? Train staff to maximize yield? Revenue Management Benchmarking Benchmarking is a way of using comparable data to set goalposts for specific performance measurements at your hotel. We can help you assess progress and identify opportunities for you to focus on: Recognize your competitors, including boutique hotels and independent establishments Identify and track relevant key performance indicators (KPIs) for each of them Assess your position in your market by analyzing the above data Compare your growth rate to your previous performance and that of your competitors Find new opportunities to maximize your ROI Using these pillars, we will create a benchmarking strategy that ensures you continue on a path to growth and success. Acquisition & Conversion Advice Acquisition is the process of buying new hotels. Conversion, on the other hand, is repurposing your property to serve a new niche in the hospitality industry. For instance, converting your independent hotels into luxury hotels or joining a hotel chain with a global network. Regardless of which path you choose, these changes can bring the following challenges: Ensuring the feasibility of the move Conducting the break-even analysis Identifying and maximizing revenue opportunities… and more. Our hospitality consulting services will help you throughout the entire process.For acquisition, we analyze the market and advise on what opportunities are worth pursuing and how to go about buying a new hotel. For conversion, we’re here to help you understand what opportunities are available for switching brands and how to go about doing so. Onboarding Audits After you partner with our consulting firm, we will do a deep dive into your current hotel management strategies. During this in-depth audit, we will closely analyze elements like the guest experience, daily hotel operations, and revenue streams. Analyzing the above data will help you: Find your position in the market Identify your customer segments Understand your processes This will enable us to create a customized revenue management strategy for you that’ll help you grow your revenue. Hotel Marketing Strategy Your hotel’s marketing strategies should reach the right people at the right time with the right messaging to get more bookings. With so many marketing channels available, your marketing team can make the following mistakes: Targeting the wrong demographic Sending out a message that doesn’t relay your specialty Not investing in the right need dates to maximize your return Our hospitality consulting team’s advisory services will help you create and execute tailored marketing strategies that will ensure you are spending money where the highest ROI is.

MGG CHANNEL MGG CHANNEL MGG CHANNEL Videoyu Oynat Paylaş Tüm Kanal Video Seçin Facebook Twitter Pinterest Tumblr Bağlantıyı Kopyala Bağlantı Kopyalandı Video ara... Şimdi Oynuyor TOURISM TRENDS 2024 02:39 Videoyu Oynat Şimdi Oynuyor Hotels Meal Plan 02:04 Videoyu Oynat Şimdi Oynuyor top destinations europe intro 00:09 Videoyu Oynat

What they say about us Our Clients are at the center of everything we do. Read what they have to say about us... What is most impressive about MGG is their incredible depth of knowledge; not only with respect to a diverse range of geographical markets and relationships, but also on every aspect of operations, asset management, investment and strategy formulation. Ali Osman ERBAŞ CEO Vera Hotels & Resorts Vefa ÇELİK Dinçer SARIKAYA Ali Osman ERBAŞ Erkut KARA Rauf YÜCEDAĞ Goktan BAL Halil Ibrahim ERKAL Ertan DALKILIÇ Ufuk GEZGIN Kaan VAROL Can Okan YAGĞRI Aykan AKGÜN

NEWS & TRENDS NEWS & TRENDS 2 0 2 4 As the number of visitors continue to grow, popular countries are looking towards new strategies and the opening of new destinations to reduce visitor numbers in areas under pressure from tourism. 01 INTERNATIONAL TOURISM International tourism is constantly evolving and increasing. At the moment we are witnessing a change in tourism trends that, although they had accelerated in the last 20 years, are now setting records year after year. 03 LUXURY TOURISM Luxury tourism The luxury or high-end tourism sector, also including wellness in this part, is experiencing very notable growth among tourists. They increasingly value achieving an internal and external balance in their lives and seek experiences that are exclusive. To this end, many retirement destinations have emerged, which have a great offer related to these characteristics. 05 SUSTAINABLE TOURISM A trend in recent decades, tourists are increasingly demanding the sustainability of the products they buy and they are more aware of nature and the planet. 02 EXPERIENTIAL TOURISM Experiential tourism Experiential tourism is a type of tourism that is booming in 2024. This tourism is focused on trips of personal interests that can range from sports, music, or even shopping. 04 MEDICAL / HEALTH TOURISM Medical tourism – also called health tourism – is a huge and booming industry spanning the entire globe. In 2020, the value of the global health tourism sector was around US$54 billion, but by 2027 it is expected to almost quadruple in size to US$207 billion.But what should you expect if you are thinking of becoming a medical tourist yourself? Where are the best places for medical tourism in the world right now? In this article, we’ll go through everything you need to know about medical tourism. TRENDS ANNOUNCEMENT ON HEALTH TOURISM INFORMATION MEETING Read More TURKIYE INCREASING SHARE IN LUXURY TOURISM Read More BEST PLACES TO VISIT IN TURKIYE IN 2024 Read More 10 SUSTAINABLE TRAV EL DESTINATIONS TO WISIT IN 2024 Read More NEWS TOURISM IS BACK TO PRE-PANDEMIC LEVELS, BUT CHALLANGES REMAIN Read More TRAVEL & TOURISM SET TO BREAK ALL RECORDS IN 2024 Read More INTERNATIONAL TOURISM REACHED 97 % PANDEMIC LEVELS IN THE FIRST QUARTER OF 2024 Read More TURKIYE'S TOURISM BOOM : MILLIONS OF VISITORS IN EARLY 2024 Read More

MANAGEMENT TEAM Dedication. Expertise. Passion. Ours is truly a global network of hospitality industry professionals, as almost all of them are able to draw on ample hospitality experience gained in different parts of and around the world, which allows them to propose innovative, cost-effective business solutions that go beyond what is traditionally known around the world as hotel consulting. MGG will provide hands-on training program guidance and suggest solutions in a particular order, based on your business growth, needs, and priorities, helping you manage and oversee company operations to the successful completion of your chosen project. Reyhan KALE CHIEF EXECUTIVE OFFICER Erhan HOROZOGLU CHIEF MARKETING OFFICER Fatma VURAL DIRECTOR H/K Güven IRMAK DIRECTOR OF REVENUE MANAGEMENT Fuat ACAR BUSINESS DEVELOPMENT MANAGER Gurbuz GENCCAN Founder Doğan YILDIRIM GENERAL MANAGER

HOTEL DIGITAL MARKETING What is hotel digital marketing? Hotel digital marketing is the practice of using the internet to promote your hotel to potential guests. A holistic digital marketing plan for hotels will include efforts that touch paid advertising, search engine optimisation (SEO), social media, email campaigns and more. If you are tasked with marketing a hotel, you know that digital marketing is top of your list. You also know that there are just so many things – and questions – that go into comprehensive and effective hotel digital marketing strategies. Here, we want to help you turbocharge your hotel’s growth further by demystifying digital marketing strategies for your hotel business. We’ll walk through the most popular and effective tactics and provide the examples, information and inspiration you need to take the next steps. HOTEL DIGITAL MARKETING Hotel digital marketing strategy Hotel digital marketing strategy Today’s hotel industry is often described as dynamic and competitive. From the rise of Airbnb -style operators to a global pandemic which has cost the global tourism industry an estimated $935 billion , the challenges of the last decade have shifted marketing efforts firmly into the spotlight. More than ever, effective marketing strategies are critical for the success of hotel businesses, whether you are launching a hotel, looking to increase bookings or want to bolster your brand. In this respect digital is the name of the game, boasting affordability and potential for massive reach. Nearly 60% of the world’s population , that’s 4.66 billion people, are now active internet users. Social media reach continues to explode, with nearly 4 billion people now active users compared to just over 2 billion in 2015. The options and potential are endless, and with the right strategy and technology – and a little imagination – hotels can harness the power of digital to create marketing magic. How to create a digital marketing plan for your hotel? The first step in creating a digital marketing strategy is to think about your target audience. Who are you marketing to? You need to go deep, in an attempt to understand and define that target audience.A useful way for hotels to do this is by creating guest personas that represent the people they want to see at their check-in desk. Who is your ideal hotel guest? Create a detailed and rounded picture of these people by doing some research around these questions: 01 How old are they? Where do they live? Who do they live with? Who will they travel with? What type of job do they do and how much do they earn? What other brands do they love? What are their hobbies and interests? What do they read? What social issues do they care about most?Where do they shop for food and clothes? What are their life goals? What is their big motivator? What is their favourite destination? How tech savvy are they? Which social networks do they prefer? How do they communicate at work, with family and with friends? 02 The most popular and effective tools include: Content marketing Social media Influencer marketing Email marketing Online reviews SEO, local SEO and Google Hotel Ads Next, you’ll need to define your ultimate digital marketing goals. These will be informed by broader business goals and strategy. For example, a business goal may be to boost revenue by 20% in the coming year and strengthen your brand in the millennial market. Your digital marketing goals can then be shaped around that goal. Doubling your Instagram followers to reach more millennials and generating a 50% increase in traffic to your website may be goals that align with these broader business goals. Once you have clearly articulated goals and understand who you’re marketing to, it’s time to get into the nuts and bolts of your digital marketing strategy. You’ll need to develop a plan that covers the digital marketing tools that will best help you achieve your goals and how you’ll leverage them to achieve your goals.

Everything You Need To Know About Revenue Management What is Revenue Management? As higher-level managers, you no doubt know all about revenue management and why it’s important for your organization. However, as technology rapidly advances, it can be increasingly difficult for even the most highly-experienced revenue managers to stay aware of the latest options. Revenue management is evolving faster and faster, and it’s more important than ever to stay on top of industry trends and upgrade your strategies to ensure your business is remaining profitable. Whether you’re monitoring your revenue internally or you’re thinking of bringing on an expert team like Prosper Hotels, it’s time to review your revenue management strategy. The Importance of Hotel Revenue Management Managing your hotel revenue is about more than trying to break profit records. It’s about ensuring an even mix of bookings, maximizing your pricing strategy, and optimizing the entire system to earn as much as possible any time of the year. It creates the ideal situation, with hotel rooms priced as close to the maximum possible amount without setting expectations too high or sending your potential guests to the competition. Effective revenue management means you’re selling the right product to the right customer at the right time, at different prices, based on various factors Closely Monitor Key Metrics Keeping an eye on metrics is important because knowing where you are now, can help you figure out where you need to go to achieve goals. With that information, you can create an optimization strategy to reach your goals faster. Metrics to monitor may include: Revenue per Available Room (RevPAR): Blending occupancy with ADR, this metric helps demonstrate the impact of unsold rooms, allowing you to see profitability better. Comp Set: Choosing the right set of competitors to compare your metrics against is crucial to getting accurate insights. Market Penetration Index (MPI) or Occupancy Index: This compares your market share to your competition to show you how well you’re performing. Average Rate Index (ARI): This measures your ADR against your competitive set to ensure you’re performing well. Revenue Generated Index (RGI)/RevPAR Index: This blends MPI and ARI to provide a more comprehensive picture of performance compared to your competitors. Cancellation rate: What percentage of people are booking rooms and canceling ahead of their stay? Are cancellations occurring with enough time to resell the rooms? Analyze Seasonal Trends It’s no secret that the hotel industry is seasonal, with more travelers booking rooms during the spring and summer when they’re likely to vacation from work. Destinations that are warm year-round are likely to see a surge during the cooler months elsewhere. That’s not to say winter is completely dead — many skiers and holiday travelers visit family and friends during the colder months. That’s why it’s so important to know your market. With the right management tools in place, you can better predict occupancy rates and market conditions to plan for an adequate number of rooms and prevent overbooking. Must-Try Revenue Management Strategies If you’ve been in the business a while, you may have already heard of or tried a few of these. And if you’re not already doing these things, it’s time to give these revenue management techniques a try and watch the results they bring. You may be surprised at what you find and how this can guide your future revenue management. Construct Dynamic Pricing Models The hospitality industry can be a bit price-sensitive based on availability and seasonality. Dynamic pricing models allow you to set the right price for your hotel rooms at the right time to encourage more bookings. Using historical data and demand forecasting, you can estimate periods of high demand, where you can sell rooms at a higher price, and spot slower periods where you may need to offer incentives to book. Some dynamic pricing models to consider are: Time-based pricing: Use this approach when there is either a surge or decrease in demand based on a certain time. For example, you might offer a discount for a longer length of stay, or you may be able to increase your rates as you get closer to the day of arrival. Segmented pricing: This establishes multiple prices for the same product based on the perceived value to the market segments. Different customers will pay a premium for the convenience of a hotel close to a concert or sporting event. This saves on parking and traffic hassle and is especially important for travelers who would otherwise have to pay for a rental car or a rideshare service. Peak pricing: As demand increases, so does the price. For example, consumers already expect higher rates on game day in markets where major sporting events are played, and they’re often willing to pay those higher room rates. Holidays are often another especially busy time of year when peak pricing can be an essential strategy. Essential Revenue Management KPIs Chances are you’re already tracking various KPIs and benchmarks to measure your success, but here’s a good list in case you’re missing any. Daily occupancy: Ideally, your daily occupant percentage should be above 95%. By achieving this high occupancy level, you can receive a reimbursement from the brand on loyalty bookings. This additional reimbursement aids in growing revenue. Average daily rate (ADR): Averaging the various rates each guest pays helps determine the amount you’re earning on each booked room. Average length of stay (ALOS): You’ll have a lot of one-off bookings, but some guests will stay longer. The longer your ALOS, the better, as it helps reduce your overall labor costs. Perishable inventory: An unoccupied room from tonight cannot be saved for another night. Once a room goes unbooked for a period, that revenue is forever lost. Booking window: By understanding the time between guests booking the room and when they stay, you can adjust your strategies at the right times to be most profitable.